Our Approach
Modally Agnostic
We view all transport modes objectively. We see every mode of transport as having the potential to be used in a positive manner to improve the status quo. We believe all modes—whether a car, truck, bike, or bus—are 'children' of the transportation system and deserve to be 'raised up' to their potential. For any given context, we do not favour a particular mode but evaluate multi-modal solutions based on multi-criteria frameworks that reflect policies founded on sustainable principles. To favour a particular mode is to favour 'modal silos', which is the antithesis to an efficient multi-modal system. You could say we are modally inclusive.
With the right strategic insights, tempered by our evidence-based understanding of mode choice relationships, we can help regions, agencies and corporations fine-tune their policies, plans and initiatives toward integrated, inclusive, and technologically-adaptive multi-modal sustainable transportation goals.
Qualitatively Quantified
When trying to reach a destination, a vague map out of sync to reality is of little use, if not detrimental to the trip. Likewise, why should corporations use vague notions of targets and strategies to reach their most significant goals? In these situations, clarity is of the utmost importance and quantifying the qualitative can help to bring things into focus and reduce uncertainty in decisions.
Helping you reduce uncertainty in how you measure and implement towards success is one of the ways in which we can increase value to your multiple-bottom-line.
Holistic Details
Big problems require "big thinking." Domains such as transportation are infused into all parts of society and affect the economy, environment and social well-being. Piece-meal solutions are eventually rendered ineffective in solving these "wicked problems" and a complete, holistic framework is required. However, in order to implement towards desired results, the details also need to be scrutinized.
Our cyclical data-to-decisions approach ensures solutions are complete and implementable in order to effectively tackle complex problems. And our holistic cross-domain purview helps to identify and minimize unintended consequences.
Relationally Defined
Relationships matter. Whether it's about building bridges of trust between agencies and stakeholders to form productive partnerships, or developing adaptive system architectures to define real-time machine-to-machine (M2M) data flow relations, we get to the heart of the matter in our tenacious desire to solve the unsolved. Our curiosity to understand the underlying relationships of all things has lead to the enhancing of transportation governance structures, and the development of sustainability assessment tools for Olympic Games. In fact, we believe our relationships define who we are.
If you look hard enough, you will see there are relationships between everything. And understanding those relationships could be the tipping-point towards your success.